In the Digital world, where Google Analytics allows a company to track the conversion rate of each website and social platforms like Facebook Ads and Google Adwords helps in biding sales and leads. A market is forgetting the value of branding as It is the oft-ignored side of digital marketing. Basically, it is a strategy of developing results in a minute, a month or a decade. Branding does not produce immediate results of PPC campaign as it is the most relevant marketing asset till now. The most effective way to impact your brand is through content marketing. A well-known brand tends to expand itself through engaging and authoritative content. Distribution channels make it possible to reach to the fragmented buyers and sellers. Companies can reach out to new buyers and sellers by transcending geographical proximity. A technological transformation has pushed market expansion. New Distribution channels have aggregated niche demand and supply. Due to which the growing demand for personalized products & services has rapidly increased on Digital Platform. As the market place is growing, it is resulting in network effects like a customer are turning on specific platforms and sellers are utilizing digital storefront services. Digital Transformation has caused a disruptive change in the recruitment process of the companies, Where companies use to rely on walk-in interviews and social media, they have started taking help of online assessment software for finding the right candidate for their organization.
The flowing of data is shaping the global economy. Expeditious technological development is making companies agile.
Digital Revolution has changed the performance of the business. Its operations are aided by technology. In today’s scenario, everything is running on a digital tool, whether its operation or management. Digital Transformation has revolutionized every industry, also it has changed the way they are serving their customers.
According to Coleman Parkes research, 82% of people have transformed for revamping their business. Business operations have been affected by mobile, cloud, social and big data analytics.
Companies used to design their website as a front for disseminating information, with the interactive mobile revolution sites and apps have started to provide more information. Social media has enhanced knowledge about what customers need and what they are looking for. Organizations are using this medium for providing a personalized experience. They are adopting big data analytics right from decision making to predicting the customer’s demand and hiring the right skills for the organization. It is a game changer for leading organizations today.
Companies have started utilizing the digital space for increasing their reach for the global audience. There is a niche market for all products and services.
Extensive digitization ensures that there shouldn’t be a barrier between the company and the potential customer. Traditional companies are making efforts to revamp their business and enhance their business on the digital platform.
How a company could make the best use of Digital Transformation?
In the digital era, no company is big or small, it competes with each other on this platform. Organizations are focusing on big data analytics and use social media to promote their content to potential customers. Every company thinks like a start-up to understand the new technology and adapt it at every step. Having a digital core at the beginning of a company for managing and operating an organization is the right way to sustain in the modern digital era.